ROLE REQUIREMENTS
Strategy Development and Execution:
- Develop and implement strategies for digital sales (Sales) to enhance online and mobile banking sales.
- Formulate customer segment strategies across retail, commercial, and high-net-worth (HNWI) segments.
- Lead initiatives that drive sales performance across digital channels, focusing on cross-selling and upselling.
Customer Insights and Segmentation:
- Conduct market analysis and customer research to identify key trends, customer preferences, and areas of growth.
- Segment the customer base and develop targeted marketing and sales strategies for each customer group.
- Manage tailored customer experience programs for different segments.
Sales Leadership and Digital Channel Optimization:
- Drive digital transformation efforts for sales processes to improve efficiency and customer convenience.
- Oversee digital customer acquisition and retention strategies across various online platforms.
- Monitor and optimize the performance of digital sales channels (e.g., website, mobile app).
Marketing Strategy and Campaign Management:
- Ensures development and execution of marketing strategies that align with business objectives and customer segment needs.
-Oversees the digital marketing campaigns ensuring consistency across all channels (social media, web, email etc.
- Manage brand development and product marketing for the Customer Segments
Cross-Functional Collaboration:
- Collaborate with product, marketing, and technology teams to develop and promote digital financial products.
- Work closely with customer service to align digital experiences with customer expectations.
- Ensure alignment between digital and traditional sales channels.
Performance Management:
- Set sales targets and KPIs for the iSales team and customer segment leaders.
- Monitor performance metrics and use data analytics to track success and areas for improvement.
Innovation and Digital Adoption:
- Explore new digital sales technologies and trends to drive customer engagement and improve product delivery.
- Promote the adoption of digital channels among customers, including mobile banking, e-commerce, and digital self-service tools.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree in Business, Marketing, Finance, or a related field.
- MBA or Master’s degree preferred.
- Certifications in Digital Marketing, or Sales Management (optional but advantageous).
- 10+ years of experience in sales management, with a focus on digital channels within the financial services sector.
- Strong background in customer segmentation, marketing, or product management.
- Proven track record of leading digital transformation initiatives.
- Experience in leading cross-functional teams and managing large-scale projects.