---

ROLE ACTIVITIES

Market Research and Analysis:
- Conduct thorough market research to identify potential clients and opportunities for growth.
- Analyze market trends, competitor activities, and economic indicators to inform business development strategies.
- Develop a deep understanding of target industries and sectors to tailor offerings to client needs.

2. Client Acquisition and Relationship Management:
- Identify and engage potential clients through networking, referrals, and direct outreach.
- Develop and maintain strong relationships with existing and prospective clients, understanding their financial needs and business objectives.
- Present and promote financial products and services to potential clients, highlighting their benefits and value propositions.

3. Sales Strategy Development and Execution
- Develop and implement sales strategies to achieve business development targets and objectives.
- Coordinate with marketing, product development, and other departments to align sales efforts with overall business goals.
- Monitor sales performance, adjust strategies as needed, and report on progress to senior management.

4. Proposal Development and Presentation
- Prepare customized proposals and presentations that address client needs and showcase the institution's products and services.
- Conduct presentations and negotiations with clients, effectively communicating the value of the financial institution’s offerings.
- Close deals by negotiating terms and conditions that meet both client expectations and the institution’s objectives.

5. Partnership Development
- Identify and develop strategic partnerships with other organizations to enhance the Bank’s market presence and capabilities.
- Manage relationships with partners to ensure mutual benefit and alignment with business goals.
- Explore opportunities for co-branding, joint ventures, and other collaborative efforts.
 

6. Risk Management and Compliance
- Ensure all business development activities comply with regulatory requirements and internal policies.
- Assess and manage risks associated with new business opportunities, including credit risk, market risk, and operational risk.
- Stay informed about changes in regulations and ensure that strategies are adjusted accordingly.

7. Performance Monitoring and Reporting

- Track and analyze key performance indicators (KPIs) related to business development activities, such as revenue growth, client acquisition, and conversion rates.
- Provide regular updates and reports to senior management on business development performance and market conditions.
- Use data and insights to refine strategies and improve effectiveness.

8. Portfolio Management:
- Manage a portfolio of business clients, ensuring balanced growth and risk management.
- Conduct regular reviews of client accounts to identify opportunities for growth and potential risks.
- Work with clients to restructure debt or modify loan terms as necessary

9. Financial Analysis and Credit Assessment:
- Review and analyse clients’ financial statements, credit reports, and other relevant data to evaluate creditworthiness.

-Monitor client financial performance to anticipate potential issues and manage risk.

QUALIFICATIONS & EXPERIENCE

• A Bachelor's degree in finance, business administration, economics, or a related field;
• Minimum of 7 years of experience in business development, sales, or relationship management within the financial services industry.
• Proven track record of achieving sales targets and developing successful business strategies

---